“If you write a good enough book, you will eventually be called upon to speak. If you are a good enough speaker, you will eventually be asked to write a book.”
–Marty Dickinson, Speaker, Web Marketing All-in-One for Dummies Author, Here Next Year


Know Your Value!

If you are an aspiring professional speaker making the move from free to fee or are established in your speaking profession wanting to move up to the $7500, $10,000, $20,000 per keynote range, you must show meeting and event planners that you know the professional speaking game. There are many opportunities during the speaker hiring process to display your knowledge of the speaking biz, but no first impression is more important than your website.


It is in that speaker/author website that you should invest all you can afford…and maybe even a little more!


Plan Before You Build

With all that investment, you’ll want to get the job done the first time around. This requires sequenced planning. Use the HereNextYear Essential Website Pre-Flight Document for Speakers and Authors to Put Your Website Plan to Paper

From the Desk of Marty Dickinson

President, HereNextYear, Inc.


Dear Fellow Website Owner,


I’ve made a living from my own websites for 18 years and have built a business helping more than 300 others with their Internet projects. My #1 mistake at the beginning was not only a lack of planning, but it was down right being against planning. Period!


That all changed after a few thousand dollars disappeared down the drain pipe and about 2,000 wasted man hours were never to be seen again.


I finally realized I had to get my act together. I decided to have my first website re-designed and vowed that my process would be much different. I would make a detailed plan before the first line of code would be written or the first pixel of design was jpg-ed.


The results were amazing.


  • My designer did NOT have to go through 15 revisions to make the design I wanted, even though I really couldn’t conceptualize the concept in my mind.
  • My programmer did NOT come back to me wanting more money because I had not clearly outlined the project.
  • My website development turnaround time was reduced by 73% (based on number of days). Incredible!
  • My website DID appear higher on search engines faster than it ever had before because my pages were optimized as part of the design process instead of months after-the-fact.
  • My website DID convert more visitors to paying customers because I had clearly defined for my designer exactly the kind of visitor I was targeting.
  • My website DID attract and inspire a large enough group of people in under a year that I could claim it as one of the most popular sites of its kind in the industry.


What is the Essential Website Pre-Flight Document?


Where many designers will just ask you to send some photos, a logo, and some MS Word documents full of content, the HereNextYear Essential Pre-Flight methodically takes you through a 20-page process to help you accomplish three things:


  • Save money because your designer will be able to quote your project accurately–the first time around.
  • Save time because you will focus your energy on answering the questions rather than trying to think of the questions you should be asking.
  • Enjoy faster return on your investment because various Internet promotion techniques are integrated into the pre-flight process.


How Does the Website Pre-Flight Work?

It’s simple. The Essential Website Pre-Flight is an MS Word document that you download to your computer after your order is placed. Step-by-step, you are to answer the questions related to your company, target market, products and design desires. With these questions answered, you can easily hand them to any web designer to show them exactly what you’re looking for in a website.


More specifically, the HereNextYear Essential Website Pre-Flight for Speakers and Authors is divided into these sections:


  1. Basic company contact information
  2. Define your website purpose
  3. Describe your speaking goals
  4. Audience and prospect profile
  5. Describe your book or books
  6. Provide overview of your business
  7. Current website details
  8. Personal preferences in websites
  9. Define website visitor types expected
  10. Home page layout
  11. Interior page layout
  12. Blog area layout
  13. Provide overview of your business
  14. Website content planning
  15. Search Engine Optimization (SEO)
  16. Present your products to sell online
  17. Provide overview of your business
  18. Plus, many additional components


Of course, that’s a very very basic display of the process. Our pre-flight will guide you step-by-step through getting those questions answered.  Here’s a visual sample of what you’ll get.



Nowhere Will You Find Anything Like This

If I had to sit down with you to personally go through these questions and help you develop the answers, you would have to pay me more than 5 hours in consulting time which would be more than $1,000!


Download the Website Pre-Flight Now


“The Website Pre-Flight helped me to have a better connection with my designer as we were able to work on answering the questions together. The design process was much more of a team effort with us working with the same plan.”

— Mandy Zeigler, MandyZiegler.com


“I didn’t know where I’d find the time to complete a 20-page questionnaire, but I’m glad I did. The pre-flight really helped me bring all my thoughts together and actually saved me time in the long run.”

— Jim Moores, TroutMobile.com


“I require my new Web design clients to complete the Website pre-flight because creating a Website is not just about design but a variety of marketing pieces that all have to come together for the design process.”

— Sheila Hentges, Hentges Design

Get Immediate Access to this 20-Page MS Word Document where you can type the answers, customize the questions, add new questions and save to your computer for distribution to design companies for bids. Just $27!

>> Order “The Essential Website Pre-Flight”

We look forward to hearing how our Website pre-flight has helped YOU with your project.

All the best,

Marty Dickinson

President, HereNextYear, LLC.