Use this checklist of live video presentation skills best practices to produce awesome live videos. These best practices were acquired over a five month period where a small group of 14 met each week for one hour in a private online Zoom meeting room to practice their video presentation skills. Each presenter was complemented for content presented well and given supportive and constructive feedback for improvement. Use these best practices for 2020 as you build live video into your business marketing plan.
Who Needs Live Video Best Practices?
If you have produced video or live video and you want to improve your output, this document will help. No matter how good you are at presenting on video or on-stage, there is always room for improvement.
If you have never produced a video for the internet before (live or recorded), you have probably thought of it as being too technical, too costly, too difficult, too time consuming, or all four combined. This post is for you too, because none of those claims are enough today to justify going another year without using live video. They are only excuses in 2020. You can no longer escape using live video if you plan to have a growing and thriving business over the coming year.
Will Live Video Make You Money?
This is the question everyone asks, for which the answer is simple: Live video doesn’t make you money. GOOD live video makes you money.
So, what is “good live video?” In 2020, live video quality does not always equate to high production costs like videos of the past. If you produce a live video on Periscope on Twitter or Facebook Live, for example, there are typically no post-production costs at all—because the video is happening in-the-moment.
Why Should Live Video Presentation Skills Best Practices Exist?
I was eating lunch at a Chinese food restaurant recently. A woman walked in with a bag in her hand, pulled a take-out Chinese food box out of the bag, confronted the nearest waitress and said, “I’ve been coming here for YEARS and ordering Rainbow Fried Rice almost every time! This does not look to me like Rainbow Fried Rice! I know exactly what Rainbow Fried Rice is supposed to look like and that’s not it! I want my money back and I’m never coming here again!”
My point: It only takes a single visually poor experience to lose even a long-term customer forever. How much easier must it be for a prospective customer to stop watching your live video mid-way and never pursue a connection with you?
These live video presentation skills standards have been created to save you from losing potential customers as well as provide you with proven techniques to inspire new potential clients to do business with you.
To transition into the actual Best Practices, here are some surprising findings we realized together during our 5 months of live meetings of weekly presentations:
- Some techniques used in traditional video do not work live.
- What works in live video DOES translate to traditional video.
- Professional keynoters struggle in presenting live video.
- Try publishing a new blog post just before producing a live video and you will know what to say because the content is fresh in your mind.
- People with no experience become comfortable quickly.
- Most presenters cannot memorize live video content.
- People fear presenting on live video more than on-stage.
- Teleprompters are a waste of money and effort.
- Viewers do not mind if you glance at notes occasionally.
- Good looks help for the first 10 seconds only.
- Practicing live video in a secured supportive environment before going live is key to making high quality live video that is delivered to the public.
How to Use the 2020 Live Video Presentation Skills Best Practices in Your Videos
Each section of Best Practices contains a brief introduction to summarize the standards. They are organized so that you can work through them in order even if you have never produced a live video before. Or, more experienced video producers may apply only portions of sections as needed.
Computer Hardware Minimum Requirements
- 8Mb of RAM or More.
- 32-Bit operating system or more (64 for some video software).
- 2 Ghz processor speed or greater.
- If using computer’s internal cam, Must be at least 720p capable.
Live Video Best Practices for Video Equipment
With so many devices, brands, editions, software versions, and available online resources, our video equipment best practices description will be limited to generalities. If you have acquired a cell phone or camera over the past two years, you have a good chance that it will be equipped for live video. Here are some general best practices for video equipment beyond hardware specs.
- Wired/wireless mic for any video 5ft away from lens or more.
- Tripod that can extend 2” above your head while standing.
- Stabilizer for hand-held videos.
- If using external computer cam, must be at least 720p capable.
- Use Neutral Density Filter (NDF) to reduce direct sunlight.
Video Streaming Connection
- Minimum 4Mbps upload speed for Facebook Live.
- Verify before broadcast at SpeedTest.Net (App for Phone)
- Remove devices from internet connection except the one being used.
Video Area Setup Indoors
- Adjust lighting to avoid reflection if wearing glasses.
- Allow 5 ft. or more between your back and the the back wall.
- Choose or develop a background that matches your message and branding.
Video Area Setup Outdoor
- Allow more than 10 ft. between your back and background.
- Use NDF or record on cloudy days or in shade.
- Timely event coverage is more important than lighting.
- Select a location that is related to your topic.
Live Video Content Development Planning
- Develop content with your audience in mind.
- Plan for 90 seconds or less for top of funnel videos.
- Plan for up to 5 minutes 2nd level funnel videos.
- Is the topic interesting enough to attract live viewers?
- Capture interest and make your point within first 5 seconds.
- Reinforce main point with 3-5 benefit statements.
- When a person joins late, give a quick overview of what you’re doing again (up to three times).
- Spend balanced time on each topic, segment or step,
- Use at least one visual aid for every one minute speaking.
- Plan transitions from section to section of live video presentation.
- Use humor once every 3 minutes.
- Make someone other than you be the hero of the story.
- When promoting an offer, build value of the offer to be at least five times the cost.
- Recap your main points and, if possible, ask the audience to participate by repeating one of the main points back to you.
- Tell the audience exactly what they should do next.
- Position your camera eye so that YOUR eye level is at 75% to top of cam screen.
- Show top half of torso and above for live meetings and from belt level and above for solo-shot live video.
- Look at the camera lens 80% or more of the video time.
- SMILE! But not all the time or viewers will start chatting in the background how you must have a smile painted on your face.
- Cite your name and website address within first 10 seconds of your live video presentation.
- Speak between 70-100 words/minute.
- Slow your speech rate every 30 seconds for 5 seconds to let viewers catch up.
- Smile 5 seconds for every 20 seconds.
- Adapt vocal tone to mood of the topic.
- Provide clear sentences (Eliminate “AHHs” and “UMMs”).
- Limit connected sentences (And, So).
- Keep mouse still when displaying a screen.
- Click directly on function when demonstrating a screen.
- Keep body movement to less than 50%.
- Use hand gestures with meaning instead of continuously waving your hands.
- Keep head straight (No Angles).
- Acknowledge distractions in environment and tie-in to presentation.
- Announce your name and website in last 10 seconds.
- Develop a standard ending for which you will always use in your live videos, such as “Bye for now.”
- Use a wireless remote mouse to turn off your recording device if you’re not holding it in your hand selfie-style.
- If in a live meeting, provide the meeting guide with a signal to let him or her know your presentation is complete.
What Live Video Presentation Skills Best Practices Should be Added to this List?
We will continue to add new best practices as we experience them ourselves. We also invite you to share with us any best practices you feel should be added to the list. Together, we can make this the most complete list of live video presentation skills best practices available on the web.
Use our contact form to suggest an addition to this list.
Want to Practice Your Live Video Presentation Skills in a Supportive Environment?
We occasionally conduct live video business networking events. These events are always free and open to the public. The only criteria is that you must be an owner of a business of some kind…or in the process of starting a business. Speakers, authors, consultants, trainers, coaches are welcome too.
Simply join our LIFETIME FREE Action Starter membership to get alerts for our next live video business networking event.