Nothing Beats a 5-Star Business Review…Except Maybe TWO 5-Star Reviews!

Whether you’re buying a car, thinking of seeing a movie you’re not sure about, checking out a restaurant in a city you’re not familiar with, or downloading an eBook, they all have one thing in common. You’re probably going to read or watch a few reviews before you make your decision.

So, how can you use reviews to help your business? To answer that, I went to the source.

Peter Brissette runs a company called ReviewMe here in Denver. When I asked him for a list of benefits for getting business reviews, here’s what he told me.

Benefits of Getting New Reviews for Your Business

  • Helps your business rank higher in search engine results.
  • Better star rating means more trust from prospects.
  • Better reviews means higher click through rates (clicks to call, clicks to website).
  • Most trusted form of social proof.
  • You will learn what your customers really want and can make key adjustments in your business.
  • It can open doors to more partnership and strategic opportunities.
  • You can higher more qualified team members who really want to work for you.
  • You can increase your advertising spend (digital, print, etc.) and increase your return on investment.
  • You will win more opportunities than your competition.

Peter tacked-on an interested statement after the list of benefits he gave me where said:

"Good Reviews Counteract the Negative Impact of Poor Reviews"

  1. Unhappy customers.
  2. Unhappy employees or former employees.
  3. Your competition.

[Updated: We made a deep-dive into into this topic when I interviewed Peter the day after this post was published. Watch the full replay about review marketing.]

Positive People Progressing Show #4 with Peter Brissette about Business Reviews

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