Blogs are fast becoming the single most important component of any Web site. As a matter of fact, a blog can be your ENTIRE Web site. I believe using blog software like WordPress or others has become the new evolution of what I would call a “traditional” or even “old school” method for implementing a Web site.
Whenever I get a call from a prospective client about a new Web site, I’ll ask them two questions: 1) “Is your Web site getting all the leads and sales you were hoping?” and 2) “Are you able to maintain your own content?”
In both cases the answers are almost 90% “NO!”
A blog or an entire Web site that’s setup using blog software supplies the pieces necessary to help make that answer turn to a YES!
For our Ultimate Blog Setup Pakage we use WordPress blog software and customize the livin’ heck out of it to accomplish what we need it to do; automated promotion. At the same time, the software allows you the site owner to login through a username and password to maintain your own content.
That’s right, you could be adding your own new pages whenever you want and change content on your Web site whenever you want also. And, it’s as easy as using Microsoft Word.
Blogs are important because they’re quickly becoming the easiest and most natural way of producing and maintaining a Web site. But, the fact that they automate promotion is an added plus.