Website traffic reports are important. They give proof if your traffic building campaigns are working or not. Traffic reports give provide a visual representation for where your website traffic is coming from and what pages of your websites people are reviewing last before they leave in search of better solutions. You can learn a lot about how to get more leads and sales for your business just by looking at website traffic reports.
But, what if those reports are wrong?
Most business owners I know use Google Analytics to monitor their website traffic numbers. Over the past year, I’ve seen an escalation in the amount of Google Analytics Spam showing up in visitation statistic reports.
In this example, where I was performing a first-time Web Physical for a new client, I noticed nearly a 6% in faulty reporting or 106 visitors.
The 6% might not sound like a lot. But, the 106 can definitely skew conversion rates calculations.
This client is lucky. I’ve seen several Google Analytics accounts over the past year where the clients have spent thousands of dollars in traffic building efforts only to be faked out in the REAL traffic numbers they’re receiving. In one instance, more than 40% of one client’s traffic was from these Google Analytics spammers.
The solution is a pretty easy one. Just set your filters within Google Analytics to remove the specific spam sites from your report. Reach out to your web manager for help if you need to.
I just wanted to point out with this blog post that you might not be getting all the website traffic you think you are. And, if you’ve suddenly realized an increase in traffic but a lowering of your conversion rates from website visitor to lead or sales transaction, Google Analytics spam could be the reason.