Publish a Book & Grow Rich is the two-day event I attended over this past weekend in Denver. The promise was that the audience would “learn how to write a book…in 40 hours or less.”
This is an intriguing topic for me right now because I’ve been really into writing books for Kindle lately. My wife and I have been developing a system of our own to write a quality book within a day’s time (anyone can write crap in a day) and have the goal of publishing “50” books to Kindle by the end of 2016…and get each of them selling!
For example, I just finished last week an ebook on the topic of coaching Little League baseball for first-time coaches. It took only 6.5 hours for me to produce 24,000 words of output…a personal record for me in the 8 ebooks we have on Kindle so far. We are doing final edits this week and hope to launch this book by end of April.
Anyway, I say that only because I want you to know that I didn’t go to this event to “learn how to write a book.”
I’m already a so-called “published author” with my Web Marketing All-in-One for Dummies (Wiley) book still on the shelves. So, I didn’t go there to seek a publishing contract either.
Why I Attended Publish a Book & Grow Rich
So, why did I give up one of two final skiing weekends of the season here in Colorado to attend an authoring event if I already know everything about writing a book and publishing? Haa…Because I ONLY know enough to know that I have SO MUCH to learn about book writing and publishing!
The bigger reason, though, is that I just do stuff like that sometimes. I like to attend events so I can see what they’re all about, meet the speakers, and decide if I would recommend the event to my Web Marketing Club members or tell them to run the other direction as fast as they can!
I guess, in the back of my mind, I was curious to see how an event might be structured so that an audience could conceptualize and produce a book in a live setting. My wife and I are already thinking about teaching others what we’re doing with our Kindle ebooks because I just haven’t heard about our method being done by anyone else yet.
Did This Event Pass the Marty Test?
I have to say, the Publish a Book & Grow Rich 2016 event in Denver was the first I’ve been to in probably, geez, a dozen years or so that delivered what I always hoped for on the topic of book authoring. Plus, it really was completely free to attend. Bonus!
The fact that it was a two-day event, and had no list of speakers mentioned in the promo emails, gave me the idea that maybe—just possibly—this event was different somehow. With no aspirations, I attended just to see what it was all about.
What is Publish a Book & Grow Rich?
Publish a Book & Grow Rich is a worldwide traveling show where one speaker from the publishing giant Black Card Books publishing company teaches you step-by-step how to conceptualize a book topic and create the blueprint for the book all in the matter of a few hours.
You will not walk out of the room with a hundred pieces of paper or a giant Word doc containing your completed manuscript. But, you will receive the most professional seminar workbook I’ve ever seen where you will identify your target readers, chapters, and all the sub-headlines and tiny sections of one of those chapters clearly ready for you to expand upon on your own time.
Publish a Book & Grow Rich Knows the Biggest Problem for Everyone
Last month, I started a poll as you’ll see below. Of the 95 responses made up of business owners, when I asked them “What’s holding you back from writing a book?”, more than half voted for their struggle producing content.
Publish a Book & Grow Rich knows producing the content of a book is the hardest part of book writing. You will STILL need to produce your content after leaving the event. But, you will have saved MONTHS worth of brain damage trying to figure out how to create that content.
If coming up with a book concept and getting it written are holding you back from starting or completing your book, then I suggest you get to a Publish a Book & Grow Rich event as soon as you can find a date in your area. Actually, I take that back. I met one person from Texas and one person from China at this event! So, just find one you can get to quickly and attend. You’ll thank me later!
Who is Behind the Event?
The “system” behind Black Card and Publish a Book & Grow Rich is Gerry Robert, author of The Millionaire Mindset. Over the past 30 years, he is known to have made more than $100MM from writing books and speaking.
Gerry’s process for producing a book, and then marketing it to build your business or speaking career has been rolled into a publishing company for their author clients called Black Card Books. The company has completed more than 300 books so far and they’re really ramping-up their events across the country over the coming year. You can see their upcoming schedule here.
So, first of all, do you see how that works? I want to make sure you understand what Publish a Book and Grow Rich is all about from a business organization standpoint as well as a marketing approach and a method for actually getting a book completed.
How They Are Right
The Black Card method is based on a few simple beliefs:
- You need a book to establish credibilty as an expert – True! I believe every business owner should write a book about their special method for which they are known to be the best. That’s why a person goes into business…to provide a product or services they are the best at offering.My own Here Next Year web services business grew through trickle-in sales and word of mouth from 1996 to 2004. When my only “author” client at the time suggested I put my web marketing methods into a process, “Winning the Internet Dogfight” was born (2004, out of print).
Business growth was immediate once I had a book.
- You need to speak to sell your book – True! You can get trickle-in sales and run web marketing campaigns and coordinated book launches until you’re blue in the face. But, larger quantities of book sales will happen if you’re on stage a few hundred days a year. A lower level substitute would be giving frequent webinars or serving as a guest on a few talk radio shows per week, but there’s really no substitute for speaking in front of a few hundred people at a time if you want to sell your books.I pre-sold my Winning the Internet Dogfight book to get my first printing run paid for. First, I charged for attendance to a 3-hour training workshop and then offered the pre-printed special for $97 a piece, which also included a one-hour consult. Worked like a charm. Speaking sells books…and I’ll even add the word easily in back of that sentence.
- You can benefit for months before your book is available – True! The Publish a Book and Grow Rich event spends about half of the weekend presenting ways you can recoup your cost of publishing, design, editing, printing, and promoting, long before the book is printed and in your hands.
Techniques were interspersed throughout the weekend for generating income to cover your book publishing costs…and generate even more of an income than just cost covering.
The one that really intrigued me was a method I honestly never though of before: To have a resources page at the back of the book and charge for it. The way in which they teach you to recruit these advertisers is simply stellar.
I’m going to stop short of explaining how to build a list of resources advertisers. I’d rather suggest you attend the full event for yourself. Why? Because you have to go through the rest of their process to understand how the resources page (and other funding strategies) fits together with the rest of the book writing process.
Now, I’m an affiliate marketer and have been for the past 20+ years. Oddly for me to say, but I can assure you I get NOTHING for making that recommendation to you. I just think it’s a good program and I fully intend to go to it again and take a few friends and clients with me next time they are in Denver.
How They Are Wrong
How can little ‘ol me suggest that this multi-million dollar company is wrong about anything? I mean, okay, it should be obvious to you by now that their whole shtick here is to inspire you to sign-up with them to publish your book. And, I fully support that option.
If you sign-up with Black Card, you are going to get a fully published book. They’re going to help you every step of the way to make it happen. I’ve followed one of my own cohorts from my Toastmasters club through the process as she got started with Black Card a few months ago. Her book comes out in July. She was pre-selling her book at the event!
Their system is real and it works.
But, it’s not for everybody. And, they are right up front about telling you that, which reinforces where I feel they came up a little short of being “right” about everything.
And, here it is: Not everyone needs to publish a printed book in order to make money before the book is complete or to catapult them into the speaking business or to build their traditional non-speaking business.
I think they know this fact too. Black Card has chosen a market of a specific group of want-to-be authors; those that want to become “traveling speakers” and those who do not yet have a published physical book to showcase.
Other ways exist for an author to complete and publish a book that readers see as extremely high value, providing you with top shelf credibility. But, I’ll have to save those for another post.
For now, I just want to offer my total endorsement for the Publish a Book and Grow Rich event and hope you are able to get to one soon. It’s a workshop to get your book started and a lesson for how to run a quality event where the audience leaves knowing they really did learn how to do something.
And, hey, the price is right too!
If you’d like to know more about my method for writing a book in a day, join my LIFETIME FREE members area where I’m starting a whole new section on book authoring resulting from this event I attended and the conversations I had with people there.
– – – – –
Marty Dickinson is the Here Next Year Web Marketing Club manager and author of Lions Always Win: How to Spot What You Want in Business and Life…and Get it Too!. Without knowing what you truly want, and the tools to get you there, your business is guaranteed to fail.