Nothing Beats a 5-Star Business Review…Except Maybe TWO 5-Star Reviews!
Whether you’re buying a car, thinking of seeing a movie you’re not sure about, checking out a restaurant in a city you’re not familiar with, or downloading an eBook, they all have one thing in common. You’re probably going to read or watch a few reviews before you make your decision.
So, how can you use reviews to help your business? To answer that, I went to the source.
Peter Brissette runs a company called ReviewMe here in Denver. When I asked him for a list of benefits for getting business reviews, here’s what he told me.
Benefits of Getting New Reviews for Your Business
- Helps your business rank higher in search engine results.
- Better star rating means more trust from prospects.
- Better reviews means higher click through rates (clicks to call, clicks to website).
- Most trusted form of social proof.
- You will learn what your customers really want and can make key adjustments in your business.
- It can open doors to more partnership and strategic opportunities.
- You can higher more qualified team members who really want to work for you.
- You can increase your advertising spend (digital, print, etc.) and increase your return on investment.
- You will win more opportunities than your competition.
Peter tacked-on an interested statement after the list of benefits he gave me where said:
"Good Reviews Counteract the Negative Impact of Poor Reviews"
- Unhappy customers.
- Unhappy employees or former employees.
- Your competition.
[Updated: We made a deep-dive into into this topic when I interviewed Peter the day after this post was published. Watch the full replay about review marketing.]
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