They say “don’t judge a book by its cover.” But, let’s face it. When it comes to choosing if you want to get closer to someone on the internet, you will make decisions based on how people look and what they say in their writing. Now, add live video to the list. You can now make instant judgments on people based on the way they look, sound, AND present themselves. This can go in your favor when business networking online by taking the proper steps to present yourself well on recorded video and live video.