Use These Video Testimonial Examples to Create Your Own
Supplying a video testimonial is one of the greatest gifts you can give to a person…and one of the most treasured surprises you can receive!
Most people shy away from creating them. And, when they do provide one, the video testimonial is often formatted in a way that is unusable by the person it was created for.
This post will guide you through the components of constructing a video testimonial so that it benefits the intended recipient, the viewers of the video…and YOU too!
Yes, there is definitely a way to develop a video testimonial so that you benefit.
What is a Video Testimonial?
A video testimonial is a short video clip, between 20 seconds and 5 minutes, designed to show your official endorsement for a product, service, event or person.
The clip is normally stored on your YouTube channel so that it is available for public viewing…and so that you have control of the video in case you want to take it down one day.
Benefits to the Person You're Giving the Video Testimonial For
Everyone knows video testimonials are the best kind to have. But why exactly is this true?
- Social Proof: I could say, “I made a million dollars without even trying!” And, you wouldn’t believe me (I hope). But, if someone gave me a video testimonial that said, “I made a million dollars without even trying using the Here Next Year system,” you might just believe it.
- Longevity: I gave a simple video testimonial at an event and the host of the event used it in his promotions for almost 10 years!
- Reality: Written testimonials by people are good. But, video testimonials are real. When you see a person telling you virtually, on video, why you should consider a person, product, service or event being recommended, you know that person is putting their good name on the line for the endorsement.
Where Can You Practice Your Video Testimonials for FREE?
Benefits to YOU for Making a Video Testimonial for Someone Else
Video testimonials are free publicity for you and your website if you do them right. Plus, you’ll get a little more experience in front of a video camera. Those two reasons should be enough.
But, consider this. A good video testimonial is GOLD for its intended recipient. If you ever want to get on someone’s good side, make a video testimonial and send it to them for their use in promotions.
The Big Challenge Making Video Testimonials
So, if video testimonials are so wonderful, why don’t more people make them for each other?
Well, they can take some time. I mean, anyone can set their phone to selfie mode and video a testimonial and send it to someone.
Most people will carefully think about what they want to say in the video, spend some takes recording, and then spend some time editing and uploading. Video testimonials are a luxury item. Most people just don’t see the urgency or value in producing them.
The even bigger reason you see so few video testimonials is because so few know how to construct them so they can easily figure what to say and how to say it.
So, I’ve assembled three different video testimonial formats. They are all similar, but different as you will see.
Three Types of Video Testimonials and Their Formulas
There are many types of video testimonials. I’m going to describe three of them here and I’ve made examples to showcase the formulas for each.
Remember, these formulas are only core guidelines for making your own. Feel free to adjust sub-components as needed to fit your own style and the objective of the testimonial.
Example of an Event Video Testimonial
Formula for Making a Video Testimonial for an Event
- My name is …
- My website is …
- Why I attended …
- What I learned …
- My result …
- If YOU are in the position …
- Attend the next event …
- My name again …
- With … (say website again)
- Smile.
Example of a Video Testimonial Made for a Product or Service
Formula for Making a Video Testimonial for a Product or Service
- My name is …
- My website is …
- Why I bought the product …
- What I discovered or what surprised me …
- My result in using the product…
- If YOU are looking for a solution to …
- You can get this product at: (URL Location) …
- My name again …
- With … (say website again)
- Smile.
Example of a Video Testimonial for a Person You Endorse
Formula for Making a Video Testimonial for a Person
- My name is …
- My website is …
- Why connected with (person’s name) …
- What I learned or discovered after getting to know (person’s name) …
- How I benefitted from getting to know (person’s name) …
- If YOU are looking for a true expert in (industry or task) …
- Connect with (person’s name) here …
- My name again …
- With … (say website again)
- Smile.
A Few Final Thoughts about Making Video Testimonials
*Giving a video testimonial will only help you…or the person, event, or product/service you’re producing it for, if you give a high quality testimonial.
*If you are delivering your recording to the recipient for use in their promotions, your video testimonial will only get chosen for use if you say something genuine and sincere and worthy of being used in promotions.
*Make sure to look at the video camera lens the whole time you’re talking and pause at the end with a nice smile to allow room for editing.
*As a general rule, the longer the video testimonial, the less trustworthy the testimonial becomes. So, plan to keep it short and natural focusing on one main point of endorsement.
*Keep your background simple so that the focus is on your testimonial words and not what book titles or family photos are behind you.
