A large number of non-fiction management books already existed on the market before Jack came to us for help with his book. Jack’s first step was to convince us that another book in the same genre was needed.
Jack said something close to this: “No book or course, even at the college level, teaches my method for managing a workforce. In fact, management hasn’t changed since the early days of the Industrial Revolution!”
He had us curious, that’s for sure. We started working together to develop his management book’s content. Within a week, the initial manuscript was complete. We knew something special was being created.