Children of today are able to use live video on a daily basis but you have not fully embraced live video to promote your business and communicate with your customers and support team, because kids of today grew up with video capability right on their phones. Using live video is natural to them.
You Likely Fear Live Video Because:
1) Fear of Imperfection
You know your performance will not be perfect and you think this imperfection will harm your business more than help it.
2) Fear of Rejection
If you’re a woman with something other than long blonde hair and a size 2 waist, you feel people will not be physically attracted to you enough to watch your video.
If you’re a man without a full head of hair, or aging lines, you fear your audience will think you’re just too darn OLD to do business with.
3) Fear of Devotion
Your day is already full. Devoting time to any extracurricular activity, especially the development of a new skill—like conceptualizing a live video presentation, topic, and location, and all the pieces and parts required to make it all happening—is simply too exhausting for you to even think about!
Instead you resolve that live video is just all too much effort “won’t work for me anyway.”
There’s Just One Problem: You Know You’re Being Left Behind!
82% of people prefer to digest content on the web from video rather than blog posts or social posts. Since “live video” provides the most timely reporting possible, that number could even be higher for live video.
You know you have to begin embracing Live Video. So, what do you do? You search free blog posts and join some Facebook groups.
Can Those Fears Really be Eliminated by Simply Reading Books or Blog Posts on Making Better Videos?
You might learn some new tips and tactics to try from all the printed information being added to the web on the topic; but, no, no printed words will ease your fear of live video.
Can You Really Improve Your Live Video Presentation Skills by Just Cranking Out Videos on Your Own and Doing More Recorded Video and Live Video?
You probably would get better at live video if you were to discipline yourself to actually DO more videos on a more consistent basis. But, most people do not get started with recorded video or live video until someone (a coach, mentor, business parter, client) puts a thumb in their back to take the next step.
Live video presentation skills improve like anything new you try. Those skills require guidance, positive reinforcement from others, immediate supportive critique for improvement from trusted observers, and a thumb in the back to get right into producing the next video or live video.
Options for Live Video Improvement
- Facebook Groups – Some Facebook groups are encouraging their members to supply recorded video and live video posts and replies to posts using live video so that critique can be provided by other group members. Know that such groups do not usually provide guidelines in the form of best practices to follow and no thumb in your back to inspire you to complete more videos.
- Online Toastmasters Clubs – Virtual Toastmasters clubs are emerging in number, but they’re still following traditional manual objectives for giving speeches to live audiences in the same room. Toastmasters has not supplied formal standards to practice for recorded video and live video specifically. Plus, Toastmasters (which I’ve been a proud member of for 15 years), is ongoing. What if you want to get good at live video in a month or two?
- Start Your Own Live Video Practice Group – That’s what I did…and it worked! From September 2016 through January 2017, I conducted weekly, hour-long, online meetings in a private virtual meeting room. I assembled a presentation curriculum and developed more than 50 best practices for live video along the way. Together, we practiced our presentation skills and critiqued each other in a supportive environment. The drawback to this approach was that “I” was the only one that was required to be present every week. On the other hand, one of the biggest benefits was that “I” had to be there every week! Presenting on live video, to the point where you actually enjoy it and look forward to it, requires repetition over a period of time.
How Can Live Video Contribute to Your Business?
Live Video is part of the speaking quadrant of Here Next Year’s 6-step A.C.T.I.O.N. System. See how blog posting Get immediate access to the A.C.T.I.O.N. System mini-workbook now: