On a recent OwnIt poll, 53% of 4,254 business owners replied with their greatest hurdle in growing a businesses to be “Getting Customers.”
The phrase getting customers is a very broad term. There are probably more than a thousand factors that could contribute to successfully getting customers versus not getting customers in a sales path. In fact, you could do everything right in your marketing and sales efforts right up until the point where the customer hits the Order button, and still lose the sale because the buyer doesn’t like the color of your order button!
Seasoned business owners know to test everything in the sales process and change even the smallest of details to increase conversion rates from suspect to prospect to customer.
Then there is the other side of the spectrum: First timer business start-ups. These are the people with great ideas to bring to the masses. They just have so much to learn when it comes to delivering their messages and fulfilling the promises suggested by their offers that their lack of experience gets in their way.
An established business owner looks at the output of the start-up entrepreneur’s website, social media effort, sales copywriting, videos (if any), etc, and sees so many things wrong with the newb’s customer acquisition process, that they appear to simply be hopeless.
Whether your are a seasoned business owner or start-up, there is one common denominator preventing you from getting more customers and I can put it into one word: Reaction.
You can get a lot more customers—a heck of a lot more easily—if you know how your target audience reacts to your message and work toward shaping how people will react to your business offering.
Here. I’ll say this another way: Improve how people react to your message and you’ll get more followers and more conversions. Simple as that.
So, how can you improve peoples’ reactions so that you can get more leads and customers? This is really the question people should be asking! Here are three steps to doing just that:
- Present your message as it is now – Choose a small group of people you trust and ask for a few minutes of their time to listen to your presentation about your business. Ask for feedback and take notes. Do NOT contradict what someone tells you in their evaluation. Just listen and know that if one person is sidetracked by a part of your message, there are likely a thousand others that would also be distracted.
- Develop your message into something spectacular – Re-work the presentation of your business and ask the same small group to give you another shot. Keep tweaking and re-presenting for as long as your trusted group will allow. Bring components of your physical presentation to all aspects of your website, email marketing, social media, SEO, blog post writing…everything! And, watch your leads and sales start to change in a positive direction.
Presenting your business takes practice. Here is an example of a before and after video where the same presenter was introducing her book and business in one of our club meetings. Which do you like better? How can her presentation be refined even more?
Dana wasn’t really sure how to introduce her business and her book to our group. So, we provided her with a five-step sequence. This was her first run-through as a sort of before and after:
After a couple of weeks, here’s what her refined message sounded like:
- Spread your message by being visible – Once your message is perfected, scale it! Participate on forums by answering peoples’ questions about your topic of expertise. Write blog posts and serve as a guest blogger. Write a book, which is easier than you think these days. Re-word your website and sales offers to be inline with your new message! Get speaking locally for free. Become a guest on radio and Internet radio talk shows. Commit to weekly live video broadcasts! Can you imaging the possibilities?
You’ve heard the phrase, “People do business with people they know, like and trust.” But, there’s more to it than that, I believe. People do business with people they know, like, trust, and are visible.
My invitation to you is to register to get immediate access to our 6-step A.C.T.I.O.N. System and see how speaking (including live video), writing, and the Internet all work together to bring as many leads your way as you want…without relying on Facebook ads.