Originally Posted: 2009; Updated 03/2016 by Marty Dickinson
Extreme website traffic sometimes seems like the most important part of our online efforts. Forget sales! We just want the traffic and figure the sales will come.
We don’t just want traffic of any kind, we want “targeted traffic” too. And, it seems like something that’s harder to attain than this time last year.
BLOGs, RSS, SEO, CPC, CTR, it all means the same thing, more traffic. But, few are willing to show you exactly how to make these work for your business. They’re only willing to tell you that they will.
Here are three things you can do right now to set the stage for increasing targeted traffic to your website for the upcoming year:
1. Automate the updating of your navigation on each page – If you have a traditional website where your designer used Dreamweaver or some other HTML editor to construct your pages one-by-one, it will be a fairly big chore to change your navigation buttons and links every time you add a new page to your site. Convert all of your manual pages into something that updates your navigation links automatically throughout all of your pages when a change is made.
Use of PHP or ASP “includes” is good for this as you only have to change links and images in a single file, a file used by each page of the site. So then when you add a page and change that single file by adding a new link, that new link will appear instantly on all the pages of your site.
This is one of the reasons why WordPress has become so popular for websites over the years.
2. Plan to stand in the way of traffic that’s already there – This phrase I picked up at Tom Antion’s Butt Camp years ago where he said, “Why force your website on society when there is plenty of traffic already out there? All you have to do is stand in front of it.”
Simply use Google’s AdWords free keyword search tool for a broad keyword phrase related to your business and see how much traffic there is for related terms.
Multiply those numbers by 5 or 6 and you’ll have a semi accurate feel for how many are searching all the search engines for such terms.
3. Create a sub-page to target one keyword phrase and write some content that includes that keyword phrase a few times.
Use all of the components in my Getting Brutal With Google SEO Manual when creating the sub-page.
Once you have one page completed, go back to the Google’s keyword search utility and find another keyword phrase to write about. Nothing too lengthy, just 400-600 words.
In summary. . .
I could spend 2 hours on this topic alone because there are several strategies to each step. By joining at the Lifetime FREE level of the Here Next Year club membership, you will have access to several discussions and tools related to traffic building. At the minimum, prepare your website for tons of extreme traffic now so that you will save hours of time later.