If you pay for advertising of any kind on the web, there are three realities you have come to accept:
- You are paying too much money – Some people spend hundreds or even thousands of dollars in advertising by the time they get just one sale.
- You are wasting too much money – 30-50% of the clicks on your ads are not even from humans.
- You are flying blind – Even with setting keywords and filters, online advertising is a lot like throwing hundreds of darts in a pitch black room in hopes of hitting the target a few times.
You are between a rock and a hard place with traditional online advertising with Facebook, Google AdWords or any other pay-per-click medium. You know you have to spend money to make money and paid advertising in its current form is the best of the worst options.
It was only a matter of time before something better would come along.
The New Model for Online Advertising is Here…for Some!
You’ve heard the term big data. You know how companies like Google, Facebook, MSN, Yahoo!, Twitter, Pinterest, and LinkedIn (and 400 others) have accumulated more facts, information, website visitation and buying habits about you than even your spouse is aware of!
Imagine if you could tap in to those big data storage computers, find the people who are in the market for buying what you’re selling (before they buy), exclude non-potential buyers and tire kickers, and place your ads in front of ONLY true potential buyers?
Well, my virtual friend, that time has arrived.
What is My Objective with this Post and You?
I’ll make this short and sweet.
Anyone that knows me knows I don’t make lofty claims or publicly share client results. Never have, never will. What works for someone has no bearing at all on how any particular strategy, technique or tool will work for someone else.
I’m only going to suggest that if you are already using paid advertising to attract traffic to your website, I have been made aware of a way that could see you cutting your ad spend by half, conservatively, but probably by like 70% or 80%.
My hunch is that you would get an even better lead gen and sales result with that lower ad spend than you’re getting now.
By displaying your ads to ONLY real, live people (zero bot fraud!) who are interested right now in buying what you’re selling.
Send a text message to my phone immediately at 303-913-4813 with the word “CALL” so we can talk if that interests you.
If I’m not on the phone, I will call you right back. If I am on with someone else, I will reply to the text message with a time I’ll be available.
Please ONLY contact me regarding this topic if you are currently spending more than $800 per month on Google AdWords or Facebook, or some other form of pay-per-click promotion.
My intent with this phone call is NOT to attempt to close any deal with you. I don’t have that power. I am not a sales rep for the company providing the service, but am sure turning into an evangelist for it!
My task is to simply find out if you would be a potential candidate for this advertising method before referring you to a long-time friend of mine who manages these very specialized advertising campaigns.
You can’t search for this on Google. It’s too new, small, and underground for that. It’s one of those insider things that you have to know the right person to even know it exists.
Contact me now, or….
Read More if You’re Saying to Yourself, “Marty, What the F&!% are you talking about?!”
Alright, if you’re not going to call or text me right this minute out of sheer excitement because you’ve been wasting thousands of dollars a month on paid ads and services that vaporize into dismal results, and you’ve been just agonizing for something like this to finally make its appearance, then here’s the more complete version…Grab some coffee.
In the 1989 movie, Wall Street, Gordon Gekko (Michael Douglas), explained to Bud (Charlie Sheen), how to make big money in the stock market.
Mr. Gekko said this: “I don’t throw darts at a board. I bet on sure things. Read Sun-tzu, The Art of War. Every battle is won before it is ever fought.”
That is exactly what is changing about online advertising.
Now you really can win the battle of online advertising by spending only on ads that get in front of potential customers who are actively willing to buy.
No waste from spending money to get your ads in front of people not wanting to buy.
No loss from fake clicks or bots eating up your pay-per-click budget.
No wondering who clicked what advertisement and then became a customer.
This long-time friend of mine I mentioned has also been a business partner on past joint venture projects. A few weeks ago, we were having coffee one day to catch up.
I love meeting with this person a few times a year because he knows of all the new techniques and tools coming out before anyone else even starts talking about them.
You’d never hear him speak on a stage because he’s one of those behind-the-scene guys. But, he’s a trusted consultant to all the biggest names in the Internet marketing industry.
Put it this way. There are some people in this world that simply play at a higher level when it comes to business. This guy is one of those people.
When I asked him during our coffee conversation, “So, what are people doing to get more online sales these days?” his response simply blew me away, once I finally got a clue as to what he was talking about.
It Took Me a While to Understand
Let me go back even further because I’ve finally figured out how to explain this to people hearing it for the first time.
Most solo business owners I hear from feel forced to be content with what I call trickle-in sales.
They spend their days adding posts to social media, writing blogs, supplying content of value in hopes of getting getting more traffic to their websites, which will result in a few sales a week to keep them afloat. Or, they guide their virtual assistant to do most of the work for them.
This group of people has never spent a dime on paid advertising, but instead invest their hours of time to mine leads and use building relationships as their main marketing angle.
This form of online paid advertising is not for that group.
Then, there are the big companies dominating the web with their social media departments full of 20-something millennials to flood their industry with their brand name. They invest small fortunes to cast a wide net in hopes of reaching millions of people to be in front of will-be customers when ready to buy.
This form of online paid advertising is not for that group.
Then there is a third group in the middle made up of growing companies with 3-20 paid staff.
They spend $1,000 to $15,000 per month on paid advertising on Facebook, Google AdWords and maybe a LinkedIn campaign here and there.
They are desperate to grow and expand, if they could only get in front of more people…and the right people at the time they’re wanting to buy.
This third group attempts to extend their visibility by attending trade shows and conferences, speaking to audiences, increasing their ad spend, posting YouTube videos, and building a social media presence. The list goes on and on and it’s a full-time, exhausting, endeavor.
After all of this effort, website visitation does increase and more sales follow.
At the end of the year, the CEO looks back at all the financial and personnel resources provided and energy spent to get that measly 5-10% growth rate.
The obvious question eventually results: “Was it really worth it?”
Now, let’s turn this pitiful scenario that almost all of us have powerlessly lived with since we opened our businesses into something much more positive.
If you were delivered a list of 1,000 people next week that were actively looking to make a purchase of a product or service you offer, what would you do?
Would you call them on the phone? Probably not. By the time you made all of those phone sales attempts, the window of opportunity would be past.
Would you send broadcast emails to them? Not yet. Those people on the list you’ve acquired have no idea who you are. Who wants to be labeled a spammer these days and have their web hosting company shut them down?
The next step is that you would advertise to the them, right? Plop some Facebook ads in front of them or run a Google AdWords campaign.
If you were somehow able to ONLY advertise to that specific list of 1,000 active buyers with their wallets open and credit cards on the table, could you imagine how that would change your business in a single month?
Now Let’s Go Deeper
If you spent $5,000 in advertising at, say, $.50 per click to get the same 1,000 in-market completely targeted leads (Yeah, dream on!! This would NEVER happen with conventional pay-per-click advertising), you would only spend $500 in ads with this NEW method because every single person seeing your ad would be looking to buy.
Is this sinking in yet?
What if…the next week, you got another list of 1,000 more?
And, the next week, 1,000 more arrived?
What if this continued for the next three months or a year or more?
Traditional Advertising Online Will Become Obsolete
Whether your chosen method of attracting traffic to your website is Facebook ads, sponsored Twitter tweets, Google AdWords or SEO, there is a new player in town.
It’s delivering buyers to advertisers in such staggering numbers that every company I’ve heard about so far that’s implemented it has wound up scrambling to figure out how to respond to the increased demand!
Wouldn’t that be a good problem to have?
This is changing everything.
You can’t find it on a Google search.
There’s no flashy $147 silver bullet product to buy from yet another free webinar luring you in.
Like I said about my friend, some people simply play at a MUCH higher level. Will you be next?
Will You Be One of the Few to Play at a Higher Level?
Since I brought up the movie Wall Street earlier, here’s another quote from Gekko when he was teaching Bud about how to be successful in the stock market where he said, “We pick that rabbit out of the hat while everybody sits out there wondering how the hell we did it.”
This new thing is just that; magic that will leave your competitors wondering why your company is growing so fast even when all other competitors in your industry are starving for new sales.
Curious or Crazy?
Again, I’ll be short and sweet. By now, you’re either curious enough to contact me or you will laugh me off as just another crazy dreamer.
Or, maybe you’re just content where your business is at and you don’t want to “go big.”
All I can say to that is that I’ve been learning of new lead gen, sales, web traffic, and business building techniques and reporting them to my friends, followers, clients and readers of my books for the past 20 years.
More than any other aspect of business, I enjoy discovering and unveiling secrets that only the most successful marketers know about.
Maybe this is right for you and maybe it’s not. At least I’ve done my part to announce to you that something other than throwing darts in a pitch black room of traditional Internet pay-per-click or pay-per-view advertising exists.
My hope is that you will put your skepticism aside for just a moment and talk with me before casting judgement.
Again, my cell phone number is 303-913-4813. If you call and my contact list doesn’t recognize you, I will probably not pick up the phone. That’s why I suggest you send a text message to me first with the word “CALL” in it.
Please ONLY reach out to me about this topic if you are currently spending $800 or more on paid online advertising or you are just wasting your time and mine.
If you meet that criteria, I hope to hear from you soon!
If you don’t contact me now, just be careful that your ad spend doesn’t drain your account so you go broke…when you could have made a better decision to go BIG!