Outdoor video is available to almost everyone and is a great (and underused) way to gain visibility for your business. If you have an iPhone or other smartphone, you can get started with basic video without the purchase of any additional equipment or apps.
Get Started Using Outdoor Video to Promote Your Business Now!
A trend in live video is emerging where new live video discoverers seem to be stuck in their home office rooms to conduct all of their video. They are excited for the prospects of live video, but tied to the confines of their house walls believing the quality of video will be better or it’s just easier to crank out a video at home.
Others have turned their backs completely on video still clinging to their belief that all videos to showcase their business must be produced by a professional videographer and editor costing anywhere from hundreds to thousands of dollars.
If either of those examples describes you, then you are about to discover a whole new level of potential for what outdoor video can bring to your business!
Simple Outdoor Video is the Next Logical Step for You
Resist your urge to not have ANY video because you cannot afford a professional videographer. Use the equipment you already have and just get started. Use outdoor locations around your area to serve as your backdrop and source of inspiration.
3 quick tips to get you started with outdoor video
Here is a quick video I made in an outside setting to demonstrate 3 tips to get you started with outside video. You might notice…it’s not perfect! There is lots of wind. It’s too sunny. That is my point exactly. One of my favorite sayings is “Done is better than perfect.”
Here are the 3 Suggestions in the Outdoor Video
- Location – Use a specific location for each video to keep things interesting for your viewer. Pick a location that is related to the topic you’re covering for the video.
- Time of Day – Pick a time of the day when it’s not so windy or overly sunny to the point where you’re squinting. You might choose to use sunglasses. But, wearing sunglasses in a video is the equivalent to centering all your text on a web page. It’s just too much if used too often.
- Duration – Start small. Make your first videos short so that you get confident in the process. Work your way up to longer, more interesting videos, and into live video.
Once you have four or five videos completed, you will have a new sense of confidence for producing more and more video.
Make outdoor video part of your weekly business culture. Look for opportunities every day for producing a quick video. Every video you create and publish will help you and your business to become more visible.
And, as our tagline suggests, VISIBILITY SELLS.