Video Testimonials are in high demand at conferences and seminars.  Everyone knows video testimonials are the best kind to have on your website. So MC’s and conference promoters are always trying to entice audience participants to share what they’ve learned. But, what’s in it for YOU?  Plenty.Video testimonials are free publicity for you and your website if you do them right. Plus, you’ll get a little more experience in front of a video camera whenever you have the opportunity.Those two reasons are enough. Let’s get on to the “how.”Of all 16 video testimonials I filmed at a conference I helped put together called The Capital Factor, only 4 people had given one somewhere else previously. Most had no idea what to say or how to say it. I attempt to provide a video testimonial whenever I attend an event. And, I’ll make it easy on myself mentally by using the same formula every time. If you attempt to give a video testimonial without some preparation, it can get rather nerve racking.First, I’ll give you a sample of what a video testimonial would sound like and then you can analyze the testimonial with the formula provided below:”My name is Marty Dickinson with HereNextYear.com and I came to The Capital Factor to hear what Armand Morin and Rick Raddatz had to say as they are always on the cutting edge of Internet strategies. And, they didn’t let me down. What surprised me though was how much I had to learn about the capital-raising side of building a business. I really had no idea there were so many alternatives to getting a bank loan but I’ve already started the process that’s right for me. If your marketing is at a stand still or you just need capital to get your business positioned for growth, I highly recommend you get to the next Capital Factor or get your hands on this information any way you can. Marty Dickinson with HereNextYear.com.”Now, let’s examine the formula that lies within this testimonial:1. My name is …2. My website is …3. Why I attended …4. What I learned …5. My result …6. If you are in the position …7. Attend the next event or get your hands on this information somehow …8. My name again …9. With … (say website again)10. Smile.Giving a video testimonial will only help you if you give a high quality testimonial. Your video testimonial will only get chosen for promotion in the first place if you say something genuine and sincere that promotes the event (or product). Make sure to look at the video camera lens the whole time you’re talking and pause at the end with a nice smile.Use these tips the next time you attend a seminar or conference and get yourself some free publicity. Make a video testimonial that sells!