Here Next Year, LLC officially announced today its launch of MyColumnWeaver, an in-house developed plugin for WordPress. Its function is to allow a user with no HTML or CSS experience to add columns to their website.
Here Next Year president, Marty Dickinson, suggests, “The most common use for this plugin will be featuring an image in a left column with descriptive content in a right column such as the following display:
I always make a point of giving advice only for things I’ve already done. Then if it works for me, I share what I accomplished. If it’s a dog, I tell why it failed.Today I need to deviate from that and tell you what someone else did to get herself on CNN.First, click this link or copy and paste this link to your browser: http://tinyurl.com/na7adu to see the video that was shown on CNN last Wednesday morning, made by someone who identifies herself only as Adriana.Here are three reasons why I believe she got featured:1) Her Video is About a HOT and STEAMY SEXY Topic: Health Care Reform – She “attended” a town meeting where the health care plan was discussed. CNN is looking for town meeting attendees right now to hear their “real people” opinions.2) She Looks Like a “Regular” Person – I don’t mean that as an insult. It’s just what CNN is looking for right now; people who represent the people. Adriana is articulate, but not a polished and rehearsed professional speaker. She could be a professional speaker for all we know, but she just doesn’t come off as being one on the video. But, she’s certainly good enough with words to the point where CNN thought she wouldn’t fall to pieces on national television. So, the producers are getting ahold of her as I write this to invite her LIVE on CNN.3) Her Video is Self-Produced and Casual – This video is NOT made in a studio or with professional grade equipment. She probably didn’t even have someone recording the video for her. It’s unedited, has no music intro or outro, no fancy graphics. It’s just plain conversation. And, that’s what CNN is looking for too right now…common conversations on video.So, you have an interesting opportunity right now. You too could plop yourself down in front of a video camera and start speaking your mind. When you do, create an account at IReport.com and submit your 5-minute-or-less video. Who knows, you might find yourself getting a phone call from CNN!I plan to do just that over the coming month and will be applying the health care debates to how they will impact my business. Just about any product or service you offer will be impacted by the health care bill positively or negatively. Share what you know and let’s all get on CNN!
Post Author: Marty Dickinson
In the olden days of press releases, the process was:
1) Write press release
2) Fax press release to one person at a time
3) Follow up your press release by calling the reporter to make sure they got it.
My friend, those days are over.
Today, the “new” press release of modern day works like this: