Article marketing has been the renewed HOT item in the Internet marketing world. And, I really think that if you don’t add article marketing to your list of traffic builders, you’re leaving a huge opportunity on the table.

In fact, it’s so hot we’ve re-added article marketing to our list of HereNextYear services.

First of all, what is article marketing? It is the idea of writing a 400-600 word article and getting other people to post that article on their Web sites, blogs, or article directories.

What’s the benefit to you? When you include a signature line in your article with a link to your Web site, you have yourself what is called an “inbound link.” Google looooves inbound links. And, if you have enough of them, Google will start giving your Web site better positioning in search results.

So, the motivation for article writing has always been about “getting better search positions on Google.”

But now there’s another motivation for getting into article marketing. Twitter and Facebook!

See, when you get articles listed on other peoples’ Web sites, the Web site owner will likely distribute his new posting of your article to his Twitter followers and Facebook boards.

I’ve even seen cases with my own article promoting of Twitter getting my article listed on Google….”before” the blog post or Web page has been listed by Google!

Now that’s exciting to someone wanting to get the word out fast about a product or service!

Here are 3 tips for getting article marketing to work for you and your business. All three of these come from our experiences in just the past month related to promoting articles.

1) Write articles frequently – Sending one or two articles anywhere isn’t going to cut it. Plan for one article per week to be sent to your network. The distribution of articles on the web is definitely like a domino effect that increases your benefits with every day your articles are submitted to new networks.

2) Create multiple versions of your article – Use our free headline generator in the Level 1 membership area of the HereNextYear site to create multiple headlines. Then create multiple versions of your content and signature lines for more listings on Google.

By changing your wording, Google will not see your multiple submissions as attempts at duplicating content. Having 200 of the same article on other peoples’ Web sites won’t hurt you, it’s just that Google probably won’t include the pages of sites in their search results for more than about 5 or so.

Changing your content, however, allows you to write about the same topic using different words, and still get dozens and even hundreds or thousands of the same article to appear on Google’s search, just different renditions of it.

3) Automate the submission process for your articles – Search Google for “article submitter” and you’ll find several article submission systems to try. There are many available ranging from free to a couple hundred dollars a month.

Most important is to look for one that updates their directory lists frequently.

If you don’t want to bother with all that, consider our
Advanced Article Marketing program just launching June of 2009.

Yeah, it’s a sales letter, but also goes more into some depth about where article marketing is today and the benefits if you’re curious.

I also have a bit more depth on that page of what I was talking about above where Twitter is posting references to my articles on Google faster than Google can index a traditional Web page.

Article marketing is back and is bigger than ever. But, like anything else in this business, you have to “take action” or it won’t be good to you at all.